For most of my career, I’ve stayed behind the scenes.
I’ve worked across production, creative direction, and technology—building campaigns, experimenting with new tools, solving practical challenges for brands, and figuring out how to make things better, smarter, more impactful. It’s the kind of work I love. But I’ve rarely taken time to step back and share how I think about it, or why certain approaches matter.

Exciting speaking update!
I’ll be presenting a workshop at SXSW 2025:
Cutting-Edge Creativity: Mastering AI Production For Brands

Learn to transform creative briefs into high-quality advertising content using cutting-edge AI technologies. Keep this bookmarked for when the final schedule is announced and I’ll see you there!

The latest release of ComfyUI is a big leap and for good reason. This update brings with it a bunch of improvements and new features designed to simplify the interface for generative AI creation.

Runway have publicly released the text to video tool, Gen-3 Alpha. MIND BLOWN.

We had a blast at the The Media Production & Technology Show last week!

📹🎬🔥